Privacy Policy

1. Information We Collect

When you use TrueSmile, we collect the following types of information:

• Account Information: Email address, name, and phone number when you create an account or sign in via Google, Apple, or phone authentication.
• Photos: Photos you upload or capture for smile visualization. These are stored securely in your private account folder.
• Generated Images: AI-generated smile previews created from your uploaded photos.
• Usage Data: Information about how you use the app, including generation counts, feature usage, and subscription activity.
• Device Information: Device type, operating system, and unique device identifiers for account security and linked device management.
• Company Logo: If provided, your dental practice logo for watermarking generated images.

2. How We Use Your Information

We use the information we collect to:

• Provide and maintain the TrueSmile service
• Generate AI-powered smile visualization previews
• Send smile results to patients via email when you initiate sharing
• Manage your subscription, usage quotas, and linked devices
• Improve our service quality and reliability
• Communicate important service updates

3. Third-Party AI Processing

To generate smile previews, your photos are sent to third-party AI services for processing. Specifically:

• Google (Gemini): Our primary AI provider. Your photo is transmitted to Google's Gemini API to generate enhanced smile images. Google processes the image for the sole purpose of generating the requested output and does not retain your photo beyond the processing session.
• Fal.ai (Seedream): In rare cases where our primary provider is unavailable, your photo may be sent to Fal.ai as a backup service. The same processing-only terms apply.
• OpenAI: As an additional backup provider, your photo may be sent to OpenAI's image generation API if other providers are unavailable. OpenAI processes images solely for generation and does not retain them beyond the processing session.

Important: Before your first smile generation, the app will ask for your explicit consent to share your photo with these third-party AI services. You may decline, but smile generation requires this processing.

We do not use your photos to train AI models. Your photos are used solely to generate smile visualization previews and are not retained by any third-party AI provider beyond the immediate processing session.

4. Data Storage & Security

Your data is stored on Google Cloud Platform (Firebase) infrastructure with industry-standard security measures including:

• Encryption in transit (TLS) and at rest
• Strict access controls — you can only access your own photos and data
• Secure authentication via Firebase Auth
• Regular security audits and monitoring
• Generated images and share links expire after 48 hours

5. Data Sharing

We do not sell your personal information. We share data only in the following circumstances:

• Patient Sharing: When you explicitly choose to email smile results to a patient, their email address and phone number (if provided) are used to deliver the content.
• Third-Party AI Services: As described in Section 3, photos are sent to Google (Gemini), and in rare cases Fal.ai or OpenAI, for smile generation processing only.
• Service Providers: Trusted third-party services that help operate our platform, including Google Cloud (Firebase) for data storage and authentication, SendGrid for email delivery, and Apple App Store for subscription payment processing. All service providers operate under strict data processing agreements.
• Legal Requirements: We may disclose information if required by law or to protect our rights.

6. Patient Data

If you use TrueSmile in a dental practice setting, you are responsible for obtaining appropriate patient consent before capturing photos and sharing results. TrueSmile provides built-in consent management tools to assist with this process. If you are a healthcare provider, you are responsible for compliance with HIPAA and other applicable regulations when using TrueSmile.

7. Data Retention

• Photos and generated images are retained in your account for as long as your account is active.
• You can delete individual results at any time.
• Share email links and associated data expire after 48 hours.
• Upon account deletion, all associated data is permanently removed within 30 days.

8. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Delete your account and all associated data (available in-app under Settings)
• Export your data in a portable format
• Opt out of non-essential communications
• Withdraw consent for AI processing at any time (note: this will prevent smile generation)

9. Children's Privacy

TrueSmile is intended for use by dental professionals and is not directed at children under 13. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy in the app and on our website. The "Last updated" date at the top reflects the most recent revision.

11. Contact Us

If you have questions about this Privacy Policy or your data, please contact us at hello@truesmile.ai.