Privacy Policy

1. Information We Collect

When you use TrueSmile, we collect the following types of information:

• Account Information: Email address, name, and phone number when you create an account or sign in via Google, Apple, or phone authentication.
• Photos: Photos you upload or capture for smile visualization. These are stored securely in your private account folder.
• Generated Images: AI-generated smile previews created from your uploaded photos.
• Usage Data: Information about how you use the app, including generation counts and feature usage.
• Device Information: Device type, operating system, and unique device identifiers for account security.

2. How We Use Your Information

We use the information we collect to:

• Provide and maintain the TrueSmile service
• Generate AI-powered smile visualization previews
• Send smile results to patients via email when you initiate sharing
• Manage your subscription and usage quotas
• Improve our AI models and service quality
• Communicate important service updates

3. AI Processing

Photos submitted for smile generation are processed by third-party AI services (Google Gemini) to create smile previews. Photos are transmitted securely and are not retained by the AI service beyond the processing session. We do not use your photos to train AI models.

4. Data Storage & Security

Your data is stored on Google Cloud Platform (Firebase) infrastructure with industry-standard security measures including:

• Encryption in transit (TLS) and at rest
• Strict access controls — you can only access your own photos and data
• Secure authentication via Firebase Auth
• Regular security audits and monitoring

5. Data Sharing

We do not sell your personal information. We share data only in the following circumstances:

• Patient Sharing: When you explicitly choose to email smile results to a patient, the selected images are shared with the recipient via email.
• Service Providers: We use trusted third-party services (Google Cloud, SendGrid) to operate our platform. These providers are bound by strict data processing agreements.
• Legal Requirements: We may disclose information if required by law or to protect our rights.

6. Patient Data

If you use TrueSmile in a dental practice setting, you are responsible for obtaining appropriate patient consent before capturing photos and sharing results. TrueSmile provides built-in consent management tools to assist with this process.

7. Data Retention

Your photos and generated images are retained in your account for as long as your account is active. You can delete individual results at any time. Upon account deletion, all associated data is permanently removed within 30 days.

8. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your account and data
• Export your data in a portable format
• Opt out of non-essential communications

9. Children's Privacy

TrueSmile is intended for use by dental professionals and is not directed at children under 13. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy in the app and on our website.

11. Contact Us

If you have questions about this Privacy Policy or your data, please contact us at hello@truesmile.ai.